The UK's No.1 speaker on People Engagement and Business Performance


Asda Magic - The 7 Principles of Building a High Performance Culture

This book charts the turnaround of the Asda business, from the perspective of culture and people. The author discusses 7 principles which businesses can use as practical tools to generate high performance through engagement. This is a business book which uses the technique of story-telling to stimulate the reader, and uses case study material to back up the learning. The reader will take away a practical agenda, to improve the performance of any business. It is thought provoking, simple and effective. If you want to engage your people and drive higher levels of performance, this book is for you.

The 7 principles are:

  1. Hiring for Attitude - Training for Skill
  2. Communicate, Communicate, Communicate
  3. Listening
  4. Style of Management and Leadership
  5. Remove Your Underperformers / Push Your Talent
  6. Recognition
  7. Creating "the Buzz", Fun and Performance

Working title - Culture trumps Strategy - Achieving High Performance through People

This is my second book, building on the huge success of 'Asda Magic - the 7 principles of building a high performance culture'. Another book based on case study material and practical examples, rather than theory. In the book I tell the stories of many businesses who have proved the link between engaging people, and producing exceptional performance. This book is not yet published. I have completed the research phase, interviewing CEOs and key business executives in a variety of businesses, and I am now writing prior to publication.


Reader comments for 'Asda Magic'

It really is Magic! Reading from front to back, it really is rather good! Lots of great stuff for my next chairmanship speech. Thanks.

I'm reading it, and liking it a lot. I'll be recommending clients to buy it.

The book is BRILLIANT! I'm not just saying it, it's seriously outstanding!

Just read your book, and found it thoroughly compelling. The lessons were a timely reminder for me and I will take many of the key learnings with me.

I finished your book, and have to say I found it very useful. I really liked the structure; what went wrong; and your reader action points. I like the realistic; pragmatic and jovial style of writing. For me it is a practitioner's bible, and leaders will get great tips from it. I liked the fact that you shared your opinions - it demonstrated honesty to me as a reader.

Thoroughly enjoyed reading the book. Thank you for the inspiration.

You have told a wonderful story of profound change in a very clear, engaging way... this should help with any organisational culture changes

I love your book - it's so simple and practical to use.

I have just finished reading your book, it was truly excellent. I have read many business / management books over the years and yours was by far the best I have ever read. It was hugely motivational for me and completely changed my perspective of retail.

I have just read your book, and wanted to say thank you. I read it cover to cover. I am pretty critical, but it served as an 'epiphany' to some of the situations I have experienced in my working life. The list of things I got benefit from in the book are too numerous to list individually, it is an excellent read.

Just read your book whilst on holiday and found it thoroughly compelling. Having worked at Asda for a few of those years I guess that I had and added interest. The lessons were a timely reminder for me, I will take many of the key learning's with me into my new role and try to create our own 'Magic'.

I finished your book and have to say I found it useful. I am just reading the history section now. I really liked the structure; your what went wrong and (reader) action points. I liked the realist; pragmatic and jovial style of writing. For me it is a practitioner bible and leaders will get great tips from it. I liked that you shared your opinions, it demonstrated honestly to me as a reader and therefore believability in your text.

An excellent read. It captures the culture in Asda to the letter. The examples you give help the reader understand WAGJLL. I would recommend all new managers to Asda read the book to give them a head start in understanding how the company works.